JORDs x KIDA KUDZ

One of the hottest names in UK rap Jords drops his new single and video ‘So It Go’  featuring Nigerian rapper Kida Kudz. 

Written and produced by Jords with FloTheProducer; ‘So It Go’ sees Jords and Kida come together over a laid-back, sun-dappled production with a nod to Kida’s ‘Afroswank’ signature sound.

Blending smooth hip-hop with R&B and poetic lyricism, Jords combines clever lyrics with raw emotion and thought-provoking concepts. The croydon songwriter and lyricist is fast earning a name for himself as a consistent multi-talent. 

FEATURING

  • Kida Kudz

Filmed in Jamaica, by directors Christina Nwabugo and Curtis Essel they wanted ‘So It Go’ video to reconnect Jords with his roots and capture the rich and vibrant culture that Kingston possesses.

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