BAD RACCOON MEDIA
Tedd Didditt catches up with Rochelle Lockhart and Kadeem Earnel Whyte - Director of UK web series 'South Beast'
Written and produced by Jords with FloTheProducer; ‘So It Go’ sees Jords and Kida come together over a laid-back, sun-dappled production with a nod to Kida’s ‘Afroswank’ signature sound.
"I think it’s important to show the beauty of where you come from...
Blending smooth hip-hop with R&B and poetic lyricism, Jords combines clever lyrics with raw emotion and thought-provoking concepts. The croydon songwriter and lyricist is fast earning a name for himself as a consistent multi-talent.
...There’s a vibe that you get from Jamaica that gets misrepresented ...
...I really wanted to show everyone my country of origin through my eyes.